At Cersaie 2022, the Colamedici stand takes shape as an open interior, capable of transforming the trade fair visit into an experience closer to living than a simple exhibition. The project connects the group’s various brands through a common grammar made of diffused light, clear surfaces, perspective depths and carefully constructed environments. The result is an orderly but not cold space, where the product is included within a coherent, legible and contemporary scene.
From the outside, the stand appears as a white mass carved out by a clear opening, inviting you to enter without the need for redundant effects. The facade works by subtraction: it makes the group recognizable, defines a unitary identity and allows the depth of the space to generate attraction. The central passage is not just an entrance, but the first narrative device of the project.
Once you cross the threshold, the installation is organised as a clear sequence of spaces and views. The perspective axis accompanies the gaze, while the central display interrupts the linearity with a plastic episode that places the product at the centre of the scene. The side rooms, each with its own chromatic and material character, display the collections as parts of a coherent system, avoiding the effect of a simple sum of pieces.
The project works to combine two needs: enhancing the uniqueness of individual brands and, at the same time, building a recognizable group image. For this reason, the language of the installation remains controlled, domestic, almost silent: the lighting is uniform, the accessories are measured, the vegetation intervenes as an element of well-being and not as gratuitous decoration. The stand thus becomes a unified landscape in which the bathroom is presented as a culture of living.
Build a visitor experience based on a clear axis, natural stops, and transversal views between the spaces.
To unify the group's brands through a shared spatial identity based on light, proportions, and rhythm.
Bringing the theme of well-being to the stand with a homey touch of color, accessories, and plant presence.
White volumes, reflective surfaces, and diffused light amplify visual clarity and perceptive depth.
Central axis, wings and lateral rooms to guide orientation and transform the space into a legible sequence.
Family-friendly displays and complete usage scenarios to present the products within a coherent narrative of living.
Highly photographable space, with continuous backdrops, stable light and consistent images in all shots.
Smoother navigation thanks to clear hierarchies, controlled depths, and a layout that encourages relaxation.
Strengthened group image: different brands legible within a unitary and recognizable direction.
