For "Diversamente Case," curators Roberto Marcatti and Cynthia Concari invited several Italian design studios to reinterpret an element capable of representing the archetype of the home. I chose to overturn the reassuring image of living and transform it into a denunciation of the domestic violence suffered by many women. The house is studded with nails, a wounded body; the nails are connected by a red thread that runs across the surface like an exposed nerve: a cry, a trial, a memory. But that thread is also a hope: a thread that can connect the strength of those who no longer accept silence, the network of those who decide to break the chain of violence.
Diversamente Case
Exhibit | 2018
Strategy
Reduce the visual noise of the whirlpool: push the technology back and let the form define the experience. Build a coherent and recognizable family, capable of crossing different typologies without changing tone or losing its identity.
Design
A continuous edge as a signature, wide radii and connections that guide body and light. Controlled proportions, monolithic yet delicate surfaces, designed to inhabit very different contexts. The satin finish of the PMMA—almost solid surface—elevates touch and perception, remaining within the confines of efficient industrial production.
Results
A comprehensive series, from 170x70 cm to corner, asymmetrical, and freestanding versions, with a stable identity. A premium feel at a reasonable price, and a catalog longevity that has spanned brand transitions, including Tresse, without losing its recognizability.
