{"id":6089,"date":"2020-07-11T03:59:57","date_gmt":"2020-07-11T01:59:57","guid":{"rendered":"https:\/\/massimofarinatti.design\/massimo-farinatti-design\/"},"modified":"2026-05-15T11:15:03","modified_gmt":"2026-05-15T09:15:03","slug":"massimo-farinatti-design","status":"publish","type":"page","link":"https:\/\/massimofarinatti.design\/en\/massimo-farinatti-design\/","title":{"rendered":"Massimo Farinatti Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6089\" class=\"elementor elementor-6089 elementor-1490\" data-elementor-settings=\"{&quot;page_masthead_background_position_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;page_masthead_background_position_x_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;page_masthead_background_position_x_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;page_masthead_background_position_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;page_masthead_background_position_y_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;page_masthead_background_position_y_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;page_masthead_background_overlay_dither_opacity&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.2,&quot;sizes&quot;:[]},&quot;rhye_hide_title_disabled&quot;:&quot;yes&quot;}\">\n\t\t\t\t<section class=\"elementor-element elementor-element-27532614 e-con-full e-flex e-con e-parent\" data-id=\"27532614\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab08be1 elementor-widget elementor-widget-rhye-widget-parallax-background\" data-id=\"2ab08be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-parallax-background.default\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section section-image section text-center\" data-arts-parallax=true data-arts-parallax-factor=0.1 data-arts-os-animation=true>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-image__wrapper overflow mask-reveal lazy-bg\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mask-reveal__layer mask-reveal__layer-1\">\n\t\t\t\t\t\t<div class=\"mask-reveal__layer mask-reveal__layer-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"of-cover\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAHCGzyUAAAABGdBTUEAALGPC\/xhBQAAADhlWElmTU0AKgAAAAgAAYdpAAQAAAABAAAAGgAAAAAAAqACAAQAAAABAAAAAaADAAQAAAABAAAAAQAAAADa6r\/EAAAAC0lEQVQI12NolQQAASYAn89qhTcAAAAASUVORK5CYII=\" data-id=\"3597\" data-src=\"https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/entrata-studio-farinatti.jpg\" width=\"1920\" height=\"1080\"  data-srcset=\"https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/entrata-studio-farinatti.jpg 1920w, https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/entrata-studio-farinatti-300x169.jpg 300w, https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/entrata-studio-farinatti-1024x576.jpg 1024w, https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/entrata-studio-farinatti-768x432.jpg 768w, https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/entrata-studio-farinatti-1536x864.jpg 1536w\"   data-sizes=\"(max-width: 1920px) 100vw, 1920px\"  alt=\"\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-6b98b919 e-con-full e-flex e-con e-parent\" data-id=\"6b98b919\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-45e74b6c pt-medium pb-medium container-fluid bg-dark-1 e-con-full arts-elementor-theme-light e-flex e-con e-child\" data-id=\"45e74b6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;theme_section_color&quot;:&quot;bg-dark-1&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;theme_section_main_theme_text&quot;:&quot;arts-elementor-theme-light&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74830fd0 text-left elementor-widget__width-initial elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"74830fd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>The studio operates with a unified design culture: attention to use, perceived quality, durability, and clarity of language. Each project stems from listening to people and contexts\u2014both natural and urban\u2014and from respect for the genius loci, understood as the memory and energy of places. The design process focuses on reducing the superfluous, mastering detail, and fostering a coherent, enduring consistency.  <\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4072bb4c e-con-full e-flex e-con e-child\" data-id=\"4072bb4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38cb0ea7 elementor-widget__width-inherit elementor-widget elementor-widget-rhye-widget-parallax-background\" data-id=\"38cb0ea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-parallax-background.default\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section section-image section text-center\" data-arts-parallax=true data-arts-parallax-factor=0.1 data-arts-os-animation=true>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-image__wrapper overflow mask-reveal lazy-bg\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mask-reveal__layer mask-reveal__layer-1\">\n\t\t\t\t\t\t<div class=\"mask-reveal__layer mask-reveal__layer-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"of-cover\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAHCGzyUAAAABGdBTUEAALGPC\/xhBQAAADhlWElmTU0AKgAAAAgAAYdpAAQAAAABAAAAGgAAAAAAAqACAAQAAAABAAAAAaADAAQAAAABAAAAAQAAAADa6r\/EAAAAC0lEQVQI12NolQQAASYAn89qhTcAAAAASUVORK5CYII=\" data-id=\"3607\" data-src=\"https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/03_sala-riunioni-farinatti.jpg\" width=\"1080\" height=\"1440\"  data-srcset=\"https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/03_sala-riunioni-farinatti.jpg 1080w, https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/03_sala-riunioni-farinatti-225x300.jpg 225w, https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/03_sala-riunioni-farinatti-768x1024.jpg 768w\"   data-sizes=\"(max-width: 1080px) 100vw, 1080px\"  alt=\"\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-3f2c5da2 e-con-full e-flex e-con e-parent\" data-id=\"3f2c5da2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-21a81e68 e-con-full e-flex e-con e-child\" data-id=\"21a81e68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc32b9 elementor-widget elementor-widget-rhye-widget-parallax-background\" data-id=\"bcc32b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-parallax-background.default\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section section-image section text-center\" data-arts-parallax=true data-arts-parallax-factor=0.1 data-arts-os-animation=true>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-image__wrapper overflow mask-reveal lazy-bg\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mask-reveal__layer mask-reveal__layer-1\">\n\t\t\t\t\t\t<div class=\"mask-reveal__layer mask-reveal__layer-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"of-cover\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAHCGzyUAAAABGdBTUEAALGPC\/xhBQAAADhlWElmTU0AKgAAAAgAAYdpAAQAAAABAAAAGgAAAAAAAqACAAQAAAABAAAAAaADAAQAAAABAAAAAQAAAADa6r\/EAAAAC0lEQVQI12NolQQAASYAn89qhTcAAAAASUVORK5CYII=\" data-id=\"4085\" data-src=\"https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/Natty_Half-scaled.jpg\" width=\"1261\" height=\"2560\"  data-srcset=\"https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/Natty_Half-scaled.jpg 1261w, https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/Natty_Half-148x300.jpg 148w, https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/Natty_Half-504x1024.jpg 504w, https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/Natty_Half-768x1560.jpg 768w, https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/Natty_Half-756x1536.jpg 756w, https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/Natty_Half-1009x2048.jpg 1009w\"   data-sizes=\"(max-width: 1261px) 100vw, 1261px\"  alt=\"ritratto massimo farinatti\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ffc769a pt-medium pb-medium container-fluid bg-dark-1 e-con-full arts-elementor-theme-light e-flex e-con e-child\" data-id=\"4ffc769a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;theme_section_color&quot;:&quot;bg-dark-1&quot;,&quot;theme_section_main_theme_text&quot;:&quot;arts-elementor-theme-light&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48f079da text-left elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"48f079da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>At the helm of the studio, Massimo Farinatti combines over forty years of experience in architecture and design. He graduated in Architecture in 1984 with Professor Marco Zanuso. After initial collaborations in the Milanese creative scene, he founded the studio in 1997 and developed a multidisciplinary approach guided by a \"naturalist\" minimalism, materials interpreted in their authenticity, a keen attention to light as an emotional and almost physical component of space, and a perfect balance between shadow and clarity, detail and wholeness. The result is projects that are essential but not cold, measured, capable of constructing a coherent experience, from the object to the space, right down to the tools that communicate its value.   <\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-19a75ad2 e-con-full e-flex e-con e-parent\" data-id=\"19a75ad2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7536eaad e-grid e-con-full container-fluid container-fluid_paddings bg-dark-1 arts-elementor-theme-light e-con e-child\" data-id=\"7536eaad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;theme_section_color&quot;:&quot;bg-dark-1&quot;,&quot;theme_section_main_theme_text&quot;:&quot;arts-elementor-theme-light&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f775f3b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f775f3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-410ce3bd elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"410ce3bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__heading split-text js-split-text mb-1\" data-split-text-type=\"lines,words\" data-split-text-set=\"words\"><h3>Approach<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>Massimo Farinatti Design works like a project director: a clear, replicable method capable of encompassing product, space, and communication while maintaining coherence, feasibility, and perceived quality. Behind every project lies no imposed \"taste,\" but a sequence of motivated choices: listening, synthesis, scrutiny of detail, and a concrete understanding of available resources and technologies. This is how aspirations and constraints become form, use, and experience\u2014without noise, without ghosts, without insistent compromises.  <\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8be717 e-grid e-con-full e-con e-child\" data-id=\"b8be717\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-045bf3e e-con-full e-flex e-con e-child\" data-id=\"045bf3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5da3d52 elementor-widget elementor-widget-spacer\" data-id=\"5da3d52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a26757 e-con-full e-flex e-con e-child\" data-id=\"0a26757\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e592530 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e592530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fee733c e-grid e-con-full e-con e-child\" data-id=\"fee733c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1a7df elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"1d1a7df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__heading split-text js-split-text mb-1\" data-split-text-type=\"lines,words\" data-split-text-set=\"words\"><h3>Strategy<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>The foundation: observe, question, synthesize. Define context, objectives, constraints, and technical opportunities so that every subsequent decision is necessary and defensible. <\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86101d2 elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"86101d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__heading split-text js-split-text mb-1\" data-split-text-type=\"lines,words\" data-split-text-set=\"words\"><h3>Direction<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>A directorial act: defining a common language\u2014shapes, proportions, materials, light, tone\u2014that ties together object, space, and communication. Direction reduces noise and increases recognition. <\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7443fc0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7443fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aa3671 e-grid e-con-full e-con e-child\" data-id=\"3aa3671\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9766ad2 elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"9766ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__heading split-text js-split-text mb-1\" data-split-text-type=\"lines,words\" data-split-text-set=\"words\"><h3>Design<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>Iterate with precision: simplify, refine, improve ergonomics and perception, until you reach a complete and essential solution. This is where the idea becomes experience. <\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb4fb7 elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"9cb4fb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__heading split-text js-split-text mb-1\" data-split-text-type=\"lines,words\" data-split-text-set=\"words\"><h3>Applied innovation<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>Technologies and processes are leveraged, not embellished. Innovation thrives when it produces real benefits: improved usability and perceived quality, control of complexity, efficiency, and economic sustainability. <\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-280f223 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"280f223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b25f645 e-grid e-con-full e-con e-child\" data-id=\"b25f645\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5becd4d elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"5becd4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__heading split-text js-split-text mb-1\" data-split-text-type=\"lines,words\" data-split-text-set=\"words\"><h3>Implementation<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>Bring the project into a usable form: consistent detail definitions, materials and finishes, documentation, and assets needed to implement the solution without loss of quality. The goal is a clear and reliable handover. <\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-64f92536 e-con-full e-flex e-con e-parent\" data-id=\"64f92536\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20aa39ff elementor-widget elementor-widget-rhye-widget-parallax-background\" data-id=\"20aa39ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-parallax-background.default\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section section-image section text-center\" data-arts-parallax=true data-arts-parallax-factor=0.1 data-arts-os-animation=true>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-image__wrapper overflow mask-reveal lazy-bg\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mask-reveal__layer mask-reveal__layer-1\">\n\t\t\t\t\t\t<div class=\"mask-reveal__layer mask-reveal__layer-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"of-cover\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAHCGzyUAAAABGdBTUEAALGPC\/xhBQAAADhlWElmTU0AKgAAAAgAAYdpAAQAAAABAAAAGgAAAAAAAqACAAQAAAABAAAAAaADAAQAAAABAAAAAQAAAADa6r\/EAAAAC0lEQVQI12NolQQAASYAn89qhTcAAAAASUVORK5CYII=\" data-id=\"3614\" data-src=\"https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/massimo-farinatti-design.jpg\" width=\"1920\" height=\"1346\"  data-srcset=\"https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/massimo-farinatti-design.jpg 1920w, https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/massimo-farinatti-design-300x210.jpg 300w, https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/massimo-farinatti-design-1024x718.jpg 1024w, https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/massimo-farinatti-design-768x538.jpg 768w, https:\/\/massimofarinatti.design\/wp-content\/uploads\/2026\/03\/massimo-farinatti-design-1536x1077.jpg 1536w\"   data-sizes=\"(max-width: 1920px) 100vw, 1920px\"  alt=\"\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-46befad e-con-full e-flex e-con e-parent\" data-id=\"46befad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-58c8533 e-grid e-con-full container-fluid container-fluid_paddings bg-dark-1 arts-elementor-theme-light e-con e-child\" data-id=\"58c8533\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;theme_section_color&quot;:&quot;bg-dark-1&quot;,&quot;theme_section_main_theme_text&quot;:&quot;arts-elementor-theme-light&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e009dd elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"6e009dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__heading split-text js-split-text mb-1\" data-split-text-type=\"lines,words\" data-split-text-set=\"words\"><h3>Values<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>Values \u200b\u200baren't abstract declarations: they are selection criteria. They guide what to remove, what to keep, and what to emphasize, until function, perception, and meaning coincide. <\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab660cd e-grid e-con-full e-con e-child\" data-id=\"ab660cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0e521f8 e-con-full e-flex e-con e-child\" data-id=\"0e521f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-401655c elementor-widget elementor-widget-spacer\" data-id=\"401655c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1685263 e-con-full e-flex e-con e-child\" data-id=\"1685263\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c714b21 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c714b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9e1621 e-grid e-con-full e-con e-child\" data-id=\"b9e1621\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-807249e elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"807249e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__heading split-text js-split-text mb-1\" data-split-text-type=\"lines,words\" data-split-text-set=\"words\"><h3>Construction of meaning<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>The studio designs to give direction to things: form and function are not two separate planes, but a single coherence. Meaning isn't added afterward; it's built within the project, right from the start. <\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9465fe6 elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"9465fe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__heading split-text js-split-text mb-1\" data-split-text-type=\"lines,words\" data-split-text-set=\"words\"><h3>Making the invisible visible<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>Reducing doesn't mean impoverishing. It means removing the noise to reveal what matters: proportions, light, use, essential details. The essential becomes legible.  <\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce73c16 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ce73c16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25b5edd e-grid e-con-full e-con e-child\" data-id=\"25b5edd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a600591 elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"a600591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__heading split-text js-split-text mb-1\" data-split-text-type=\"lines,words\" data-split-text-set=\"words\"><h3>Designing for the client<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>Each project is born to enhance a brand's identity, positioning, perceived quality, and clarity of offering. The studio works as a responsible partner toward achieving goals and results. <\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4fe3cd elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"e4fe3cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__heading split-text js-split-text mb-1\" data-split-text-type=\"lines,words\" data-split-text-set=\"words\"><h3>Good design is democratic<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>Quality is complete when it's accessible: robustness, durability, maintenance, and economic sustainability. The project shouldn't create distance; it must bring real value to people's lives. <\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7c3f8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a7c3f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59abb66 e-grid e-con-full e-con e-child\" data-id=\"59abb66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03aabba elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"03aabba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__heading split-text js-split-text mb-1\" data-split-text-type=\"lines,words\" data-split-text-set=\"words\"><h3>Anthropodesign<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>Man is at the center from the beginning: the project is born from the body, use and context. Form and detail serve to make the experience simpler, more natural, more appropriate.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f25c5a0 e-con-full e-flex e-con e-parent\" data-id=\"f25c5a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bc94223 e-grid e-con-full container-fluid container-fluid_paddings bg-dark-1 arts-elementor-theme-light e-con e-child\" data-id=\"bc94223\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;theme_section_color&quot;:&quot;bg-dark-1&quot;,&quot;theme_section_main_theme_text&quot;:&quot;arts-elementor-theme-light&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd99a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2bd99a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-622ac32 elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"622ac32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__heading split-text js-split-text mb-1\" data-split-text-type=\"lines,words\" data-split-text-set=\"words\"><h3>Awards<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>Awards are not an end in themselves, but rather a measure of recognition: they demonstrate that a project has successfully combined quality of use, formal clarity, and rigorous execution. Over time, some of Massimo Farinatti Design's (MF.D) works have been recognized by international juries and design institutions. Below is a selection of the main awards.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29eb32f e-grid e-con-full e-con e-child\" data-id=\"29eb32f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bd74055 e-con-full e-flex e-con e-child\" data-id=\"bd74055\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92f973f elementor-widget elementor-widget-spacer\" data-id=\"92f973f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bd8c10 e-con-full e-flex e-con e-child\" data-id=\"5bd8c10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f46952 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5f46952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8a4db elementor-widget elementor-widget-rhye-widget-content-block\" data-id=\"2c8a4db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rhye-widget-content-block.default\">\n\t\t\t\t\t\n\t\t<div class=\"section section-content clearfix  \" data-arts-os-animation=\"true\">\n\t\t\t\t\t\t<div class=\"section-content__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-content__wrapper-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-100\"><\/div>\n\t\t\t\t\t\t\t<div class=\"section-content__text split-text js-split-text\" data-split-text-type=\"lines\" data-split-text-set=\"lines\"><p>2023 IF Design Award - Oceano Round - Vanit\u00e0 & Casa<br>2022 Adi Design Index - XO - Vanit\u00e0 & Casa<br>2020 Eccellenze Lombarde - PKing - Kronotech<br>2019 Big See Product Design Award - Leg Press Machine - Canali System<br>2018 Eccellenze Lombarde - Plug & Drive - Vodafone<br>2018 ADI Design Index - Plug & Drive - Vodafone<br>2018 Red Dot Award - Leg Press Machine - Canali System<br>2017 Compasso d\u2019Oro Honorable mention - Leg Press Machine - Canali<br>2017 Eccellenze Lombarde - Leg Press Machine - Canali System<br>2017 ADI Design Index - Leg Press Machine - Canali System<br>2016 Eccellenze Lombarde - Divina - Novellini<br>2016 ADI Design Index - Divina - Novellini<br>2016 IF Design Award - Magic Warm - Flexwarm<br>2012 Stida Prize - Suri - Albatros System<br>2002 Adi Design Index - Bebop - Wilux<br>1998 Bio Lubiana - Infinito - Cesame<br>1997 Red Dot Award - Morelia - Hoesh<br>1992 Good Design Award - Pluvia - Albatros System<br>1988 ADI Technotel - Piatto Party - Biesse<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The studio operates with a unified design culture: attention to use, perceived quality, durability, and clarity of language. Each project stems from listening to people and contexts\u2014both natural and urban\u2014and from respect for the genius loci, understood as the memory and energy of places. The design process focuses on reducing the superfluous, mastering detail, and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6089","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/massimofarinatti.design\/en\/wp-json\/wp\/v2\/pages\/6089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/massimofarinatti.design\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/massimofarinatti.design\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/massimofarinatti.design\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/massimofarinatti.design\/en\/wp-json\/wp\/v2\/comments?post=6089"}],"version-history":[{"count":2,"href":"https:\/\/massimofarinatti.design\/en\/wp-json\/wp\/v2\/pages\/6089\/revisions"}],"predecessor-version":[{"id":6674,"href":"https:\/\/massimofarinatti.design\/en\/wp-json\/wp\/v2\/pages\/6089\/revisions\/6674"}],"wp:attachment":[{"href":"https:\/\/massimofarinatti.design\/en\/wp-json\/wp\/v2\/media?parent=6089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}