At the Salone del Mobile 2026, the projects developed for Vanità & Casa, Vanità Living, and PAA demonstrate three complementary approaches to design: through the object, through space, and through the ability to create a recognizable and enduring identity.
A stand gains value when it ceases to be a container and becomes a spatial director capable of shaping a brand. In the Cersaie 2023 project, the dialogue between products, light, nature, and materials transformed the display into an experience consistent with the theme of Es-senza.
Design becomes strategic when it transforms a successful product into a coherent system, capable of strengthening the brand over time. From the Divina projects for Novellini to Suri for Albatros System, value lies not only in the object, but in building a whole that makes the company more recognizable, solid, and credible.
La funzionalità, da sola, non basta a generare innovazione di prodotto. Nel caso di Canali System, il design ha avuto un ruolo strategico: tradurre un metodo posturale auxotonico in macchine capaci di esprimere equilibrio, chiarezza d’uso ed eleganza industriale, mettendo al centro il benessere della persona.
A brand's strength depends not only on the products it offers, but also on the coherence with which it designs, represents, and connects them. When design, art direction, catalogs, stands, website, and visual identity speak the same language, the company gains authority and clarity.