Insights

Key Round selected for ADI Design Index 2026

Key Round, designed by Massimo Farinatti for Vanità & Casa, is selected for ADI Design Index 2026: light, technology and geometry place the person at the centre.

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Freestanding Divina tub with sloping edge in bathroom with slatted wall and garden view

From product to system: when design strengthens the brand

Design becomes strategic when it transforms a successful product into a coherent system, capable of strengthening the brand over time. From the Divina projects for Novellini to Suri for Albatros System, value lies not only in the object, but in building a whole that makes the company more recognizable, solid, and credible.

In use: postural rotation and core stability.

Beyond Function: Design as a Strategic Lever

La funzionalità, da sola, non basta a generare innovazione di prodotto. Nel caso di Canali System, il design ha avuto un ruolo strategico: tradurre un metodo posturale auxotonico in macchine capaci di esprimere equilibrio, chiarezza d’uso ed eleganza industriale, mettendo al centro il benessere della persona.

view of the Vanità Living stand

A good product alone is not enough

A brand's strength depends not only on the products it offers, but also on the coherence with which it designs, represents, and connects them. When design, art direction, catalogs, stands, website, and visual identity speak the same language, the company gains authority and clarity.