We conceived the stand as a short passage: a place where visitors could briefly step away from the indistinct rhythm of the fair and enter a slower, clearer and more measured sequence. The white enclosure was not treated as a simple background, but as a silent material capable of receiving light and revealing the depth, transparency and expressive strength of each mirror.
Exhibit Design
Booth Salone del Mobile | 2026
For Salone del Mobile 2026, we designed the Vanità Living stand as a small promenade through the world of the brand. Rather than presenting a simple sequence of products, the stand establishes a measured route that organises the visit, creates pauses and guides the eye through different mirror collections.
The light enclosure is punctuated by cylindrical columns in the colours of the Vanità Living identity. These elements define a series of small exhibition settings and translate the visual code developed for the company’s communication and catalogue into architecture. At the end of the promenade, a large backlit composition concludes the route and defines the B2B hospitality and meeting area.
The promenade organises the display through walls, openings and small exhibition boxes. Each product is given its own spatial condition and can be observed without competing with the surrounding pieces. The coloured columns punctuate the route and turn the Vanità Living palette into an orientation system: colour does not decorate the space, but orders, distinguishes and accompanies it.
At the entrance, two intimate settings bring the mirrors closer to a domestic dimension. The Pipistrello and Cyborg lamps by Martinelli Luce and the Macaron seating by Piaval complete the compositions without diverting attention from the products. At the end of the route, the backlit wall recalls the visual language of the catalogue and defines the meeting area for architects, interior designers, buyers and professional visitors.
Strategy
The strategy turns the Vanità Living stand at Salone del Mobile 2026 into a positioning tool rather than a simple display sequence. The promenade organises new products, distinguishes product families and guides visitors from immediate perception to professional conversation. Coloured columns translate the brand’s visual code into space, while the entrance settings and B2B area create a coherent journey connecting product, hospitality, communication and long-term commercial relationships. complessivamente
Design
The design begins with a light enclosure crossed by a central promenade, articulated through screens, openings and cylindrical columns in the brand colours. Each product occupies an autonomous setting, avoiding the effect of a catalogue transferred directly into space. Timber flooring introduces a domestic dimension, while mirrors, integrated light, Martinelli Luce lamps and Piaval seating create measured, legible scenes consistent with the Vanità Living identity throughout the installation.
Results
The result is an open yet ordered stand that makes Vanità Living immediately recognisable within the crowded environment of Salone del Mobile. The promenade supports a progressive visit, gives every new product enough time to emerge and creates opportunities for pause and dialogue. The backlit wall connects the installation with the catalogue, while the B2B area strengthens relationships with architects, interior designers, buyers and professional operators. over time.
