The project starts from the logo I designed for Vanità Living: a six-color stripe that doesn't have a merely decorative function, but introduces a principle of order. The entire construction of the catalogue was born from that sign. The colors codify the product families, guide the reading and suggest an idea of domestic nomadism: products different in function, but united by the ability to enter into dialogue with different environments and reflect the character of those who live in them.
Collection Book
Vanità Living | 2024
In 2024, on the occasion of the launch of Vanità Living, I curated the art direction of the brand’s first publication and, together with Susanna Vallebona, I developed the graphic design and editorial layout. The catalogue was created to present a collection of mirrors and accessories designed for versatile living spaces, where the mirror is no longer relegated to a single use, but becomes a common element capable of crossing different situations, atmospheres, and scales.
In the introductory part I chose to speak the language of interior designers. For this reason I inserted moodboards generated with Midjourney, conceived not as illustrative images of the product, but as scenario tools. These tables create a cultural and sensorial atmosphere, preparing the reader to understand the context in which Vanità Living objects exist.
Il catalogo, così, non si limita a mostrare una serie di prodotti: costruisce un metodo di lettura. The layout, the relationship between text and image, the chromatic rhythm and the sequence of openings transform the publication into a clear, measured narrative device consistent with the brand identity.
Strategy
The strategic objective was twofold. On the one hand, it was necessary to give Vanità Living a mature editorial identity at its debut; on the other, it was necessary to create a truly useful tool for interior designers. Per questo il catalogo è stato costruito come un sistema di orientamento: il colore diventa indice, memoria, soglia visiva; le doppie pagine introducono capitoli riconoscibili; le immagini iniziali suggeriscono mondi materici e atmosfere, mentre le pagine prodotto riportano l’attenzione sull’oggetto con ordine e chiarezza.
This approach avoids two frequent mistakes: aesthetic dispersion and technical neutrality. The catalogue does not indulge in a decorative narrative as an end in itself, but neither is it reduced to a mere sequence of cards. It combines vision and readability, imagination and editorial discipline. This balance defines Vanità Living's positioning: a brand capable of addressing professionals with a contemporary, cultured, and accessible voice.
Design
From an editorial design perspective, the project is based on an essential grammar. The six-color palette derived from the logo becomes a navigation structure that runs across the cover, spines, chapter openings, and bottoms of the compositions. Color is not used as an ornament, but as a device of recognition and continuity.
The introductory pages are conceived as scenario tables: textures, materials, surfaces, natural elements and visual fragments compose threshold images that guide the reading. In the internal sections, the dominant color of each double page reflects the tone of the composition to strengthen the perceptual coherence of the volume. The result is a catalogue in which the visual material does not interrupt the consultation, but accompanies it.
The product renders featured in the publication were created by the Opera 21 studio. Their contribution was essential to maintaining a consistent visual quality and to insert the objects within a controlled, sober and credible editorial narrative.
Results
Collection Book defined Vanità Living's first publishing system, transforming a launch catalogue into a true identity tool. The publication brought coherence to the relationship between brand, product, and usage scenario, offering professionals an organized and immediate reading of the collection families.
The project also implemented a principle that will extend beyond the catalog itself: the color coding introduced by the logo becomes a useful matrix for other brand communication tools as well. In this sense, the volume is not just a publication, but a first founding act: it establishes the tone, hierarchies, visual rhythm, and criteria of continuity for Vanità Living's image.
