Context and objectives
At the time of the project, the market was showing a decline in interest in hot tubs, perceived as complex and unessential products. The goal was to restore desirability to the tub by simplifying its formal language and discreetly integrating technology, appealing to both the private sector and the hotel industry.
Generating principle
The key feature is the slanted edge: instead of a simple horizontal plane, the edge is faceted and connected to the light, which emphasizes its profile and draws its section. Accessories, shelves, and soft-touch controls are grafted onto this edge, becoming part of the geometry rather than added elements.
References
The project draws on the masters of architecture who use light as a material to enhance details and correct proportions. Divina interprets this approach in the bathroom, making the edge an architectural rather than decorative element.
Role for the brand
Divina has helped renew Novellini's image in the bathtub segment, offering a clear, recognizable, and modular family that can be paired with the brand's various shower enclosure and bathroom furniture collections.
The tubs are made of reinforced acrylic with an adjustable metal support structure. The outdoor versions are completed with coordinated perimeter panels and storage structures that integrate with decking and platforms.
Sloping edge as a paradigm shift compared to the traditional flat edge; Soft-touch controls integrated into the edge, easy to read but not invasive; Accessory system: attachable shelves, sliding storage shelves, ergonomic headrests; Hydromassage and wellness functions discreetly integrated, for a "home spa" without any visible technical effects.
Divina is designed to convey elegance and functionality, offering an exclusive yet accessible bathing experience. The clarity of its forms facilitates cleaning and daily use, while the accessories transform the tub into a platform for placing objects, reading, relaxing, and enjoying some personal time.
