OOXX was born from the idea of transforming an everyday gesture into a conscious experience.
Extra virgin olive oil is no longer an accessory, but becomes the center of a measured, precise, almost silent ritual. The single-serve format is not just a technical solution: it is a declaration of intent. Preserving the integrity of the product means respecting its value, restoring the user to a direct relationship with quality.
OOXX
OOXX was born in 2016 as an identity and communication project for an innovative brand in the extra virgin olive oil sector.
This project builds coherence between product, container, and perception, transforming an everyday gesture into a controlled and recognizable experience.
The visual identity project is built around this same logic of control.
The tree symbol, essential and recognizable, seeks not decoration but rootedness. The calibrated and stable typography introduces an orderly rhythm that runs through all media: from cylindrical packaging to paper, from leaflets to digital systems. Each element is designed to avoid dispersion, creating a coherent and continuous language.
Communication doesn't amplify the product, it accompanies it.
Materials, colors, and finishes work by subtraction: white, black, and gold define a balance between discretion and elegance. The result is an identity system that doesn't impose, but guides. A project that doesn't simply represent a brand, but builds its perception over time.
Strategy
OOXX was born from a specific position: to treat extra virgin olive oil not as a generic product, but as a substance to be preserved.
The identity project takes shape from this condition.
It doesn't introduce a language, it builds it from a need.
The single-serve glass container eliminates oxidation, while the Oleobox controls light and temperature.
This technical system is matched by an equally rigorous visual system: no redundancy, no concessions to decoration.
Identity doesn't seek to narrate, but to make clear a principle:
quality is built through control.
Each element is therefore reduced to the essential, not by formal subtraction, but by precision.
The project moves in this direction: transforming a technical choice into a recognizable language.
Design
The sign is born as a structure.
The OOXX logo is built on a geometric balance that avoids any superfluous expressiveness.
It doesn't interpret, it doesn't suggest: it declares.
Graphic design develops through alignment, proportions, and controlled margins.
White is not a background, but active space; typography is not style, but measure.
Packaging becomes the focal point of the project.
The single-dose bottle is not just a container, but the first element of connection with the product.
Its scale, its repetition, its arrangement create a rhythm that becomes identity.
The Oleobox, with its protective function, introduces an additional dimension:
the object is not exposed, but safeguarded.
Visibility is controlled, never complete.
Communication materials—folders, letterhead, business cards—don't add content, but rather extend the system.
Each element behaves in the same way: clarity, order, continuity.
Results
OOXX does not build an image, but a behavior.
Identity makes a principle inherent to the product visible:
quality isn't immediate, but sustained.
The visual system doesn't amplify or emphasize.
It stabilizes what the product already contains.
In the market context, this approach makes a clear difference:
not greater visibility, but greater credibility.
OOXX is recognizable not by a distinctive sign, but by its consistency.
It is this coherence that transforms a set of elements—packaging, tools, communication—into a system.
