This project was born in 2025 for Vanità Living from the need to confirm its presence at the Salone del Mobile for the second consecutive year. The goal was to present the new catalog and new projects in a context consistent with the brand's identity: furnishing accessories inspired by the theme of reflection, designed with attention to detail and perceptual quality. The stand thus becomes an operational tool: storytelling, exhibition, and commercial communication in the same gesture.
Booth Salone del Mobile
Vanità Living | 2025
To give form to this intention, I worked on a minimalist architectural layout, entrusted to the executive expertise of Power Expo: partitions and volumes become "shaded" surfaces, with warm tones capable of creating a welcoming, domestic atmosphere without compromising precision. Outside, two rest areas were defined by a targeted styling project: small, interconnected landscapes that reinforce Vanità Living's positioning as a producer of transversal objects, designed by different creators yet united by a single focus.
The result is a legible path: a strong threshold, a product gallery, spaces for conversation and a controlled atmosphere in which the light from the mirrors does not "decorate", but orients.
Strategy
Confirm the brand's presence at the Salone del Mobile with a recognizable and consistent design, for the second consecutive year.
Present the new catalog and new products in a space capable of supporting storytelling and consultation.
Building a “cozy” mood as a positioning choice: warmth, proximity, measure.
Integrate external meeting areas for quick meetings and longer conversations, without interfering with the exhibition.
Make the stand photogenic and functional: a real set, not a stage set.
Design
Compact volume with large thresholds and clean cuts: architecture as a silent frame for the product.
Shaded surfaces in warm tones to increase depth, visual comfort and perceptual continuity.
Lighting design as a guide: punctual lighting and luminous "presences" of the mirrors to mark the areas.
Two outdoor lounges with carefully chosen furnishings (seats, tables, and greenery) provide a welcoming and relaxing atmosphere.
An internal gallery wall dedicated to mirrors as a typological atlas: different shapes, a unique identity.
Results
A representative space consistent with the new catalog and the brand's transversality (living/hospitality).
A clear path for visitors and buyers: entrance, discovery, pause, dialogue.
Outdoor areas that increase the quality of the meeting and the readability of the stand in the flow of the fair.
A material and chromatic language capable of "holding together" different products without making them uniform.
